An Australian campaign to raise money for charity by selling pink personalised number plates has been a real success in New South Wales (NSW). This month, the organisers announced that they will extend the campaign until the end of June.
The campaign aims to raise money to help support people with breast cancer in rural and regional Australia, and so far has raised $91,000. The money is raised through the sale of the pink number plates - 4,300 of them have been purchased by NSW residents since April 2009.
The RTA (the Australian governing body for roads, vehicles and licensing; similar to the UK’s DVLA) donates $15 to the McGrath Foundation from each set of customised pink number plates sold.
The organisers hope that, as well as raising money, the recognisable pink number plates will help to raise “breast awareness” amongst young women.
The pink plates offer road users’ a change from usual number plate styles – there are four styles of pink number plate available, including ‘hot pink’ (a bright pink plate with white characters) and ‘lipstick pink’ (a pale pink plate with black characters).
As founder of the McGrath Foundation, Glenn McGrath was the first person in NSW to fit the pink personalised number plates to his car. He started the McGrath Foundation following the initial recovery of his wife, Jane, from breast cancer.
McGrath said: “I congratulate the RTA for taking a positive step to raise breast awareness and for its support of the McGrath Foundation. My licence plate identifies who I am, so I’m proud to have the hot pink plates on my Hummer - that way, there’s no question I support the McGrath Foundation and its aims.”
What a great idea! The campaign illustrates an exciting way in which number plates can be personalised for a variety of purposes. And whilst we can’t offer you a pink number plate, we can certainly help you to find a number plate that will stand out! Try a search on our web site, or call us on 01642 36 37 38.
