One car is sold per minute in the UK by Internet retailer, eBay, according to eBay Advertising.
“As consumers become more comfortable buying big ticket items online, we’ve seen our motors market continue to grow,” said Phuong Nguyen, the UK Head of eBay Advertising.
The findings show the increasing importance of online retailers in the UK, as well as the newfound significance to the automotive market.
Purchasing vehicles online is most common amongst those aged 30-34.
March has also showed as the busiest month, likely due to new car registrations being issued on March 1st – such as the current 14 number plates.
“It’s not just about being able to buy online,” Phuong Nguyen continued. “Consumers are also looking to research, browse and be inspired on their desktops, tablets and mobiles before arriving at their local dealership.”
“Smart car brands understand this and are offering customers the opportunity to engage with them at a time and place which suits them, confident that a strong digital presence will help drive sales on and offline.”
Other trends found include the purchasing for styling kits during the summer months with a part sold every 20 seconds to boy-racers pimping their ride. Tires and lighting accessories become more popular in the Winter months to prepare for the ice and snow.
Range Rover, Land Rover, Mini, BMW and Mercedes are shown to be the most popular brands search for by eBay customers.
By Eric Craggs