Adverts seem to be everywhere, but Californian lawmakers have been asked to look into the possibility of adding adverts to number plates.
The innovative idea is being backed as a great way to improve tax revenue, with the digital number plate effectively becoming a miniature billboard.
If the feasibility study gives the go ahead to manufacture digital number plates for California’s motor vehicles, some of the state’s $19bn deficit could be cleared.
Officials have suggested that the technological advancement could be used for a range of other things, too, such as advising motorists on hazardous road conditions as they happen and even flashing the message ‘violation’ when the registration has expired.
However, not everybody is thrilled by the idea. Some have criticised that the adverts would just add to the billboards, message boards and warning signs which already clutter the roadside.
There are others who fear that the signs could be hijacked to display negative things. The system would need to be wireless and therefore require a state-wide wireless network. This could prove to be vulnerable to hackers, with rude messages or images at the forefront of peoples worries.
If the plan is approved it would allow the adverts to only be shown when the vehicle has been stopped for over four seconds. The registration would still be visible, but appear smaller and in one of the corners of the number plate. Once the vehicle regained movement, the advert would immediately disappear and the registration number would return.
The technology has been unanimously approved by a senate vote in May and is due to be reviewed by the Department of Motor Vehicles.
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