National Numbers Chairman, Eric Craggs, visits Edinburgh each year to enjoy the art, events and festivals at the Fringe.
In case you missed the coverage, the Edinburgh Festival Fringe is one of the biggest arts festivals in the world, taking place every August for three weeks in Scotland’s capital city.
This year Eric saw this awesome number plate on a van in George Street. The company are signage and neon specialists. Of course, being signage specialists, it looks like they did a great job on their own van (which is a fine endorsement in itself!).
But the number plate really helps the van stand out. Take a look:
It is useful to add that the van doesn’t have two number plates as it first appears (I don’t think the DVLA would like that!). The explanation is that the number plate on the left is the actual number plate: S1 GNS, which reads “Signs”.
The registration on the right is not a valid plate, but does help to get the message across, reading “Neons”.
If the company wanted a good Neons number plate, they could go for N3 EON, N19 ONS or NE59 ONS. These registrations start from as little as £188.00, which is a small investment when you consider how much value can be gained.
The value comes from the amount of people who potentially see the vehicle. The Edinburgh festival attracts thousands of people each year, who fill the streets to come together and experience what’s on offer. It provides a fantastic opportunity to use your vehicle as a mobile street advertisement for your business!
All you need do is park in the street, and enjoy passive brand exposure. Maybe you could enjoy the festival yourself while you’re there. And of course, there are thousands of other events around the UK each year to take advantage of.
It is also possible to target your audience by visiting events you know customers like yours will attend. For instance if your business sells football equipment, park your vehicle outside a football stadium on a match day where you know football fans will be. You’ll also need a great footie registration such as F00 77E! This is just one example of how number plates can be used by businesses.
If you are interested in buying a number plate for use in your business, Contact Us today, or find out more by reading these related articles:
- Proof That Personalised Number Plates Really Stand Out – an article about thieves who were identified by vigilant members of the public because of their personal registration,
- Personalised Number Plates from the Business Perspective – how number plates can improve the strength of a brand, and
- Number plates for Investment – how to invest in number plates.
Your number plate is a brilliant opportunity to promote your brand, so make the most of it today!