There has been a lot of talk in the press and on television over the past few days about the race to buy number plates CEO 1 and CEO 2 at auction.
Its easy to see why people have been clamouring to buy the coveted plates, which are for sale on eBay.
These desirable numbers are perfect for business leaders across the length of the country: Chief Executive Officers, Communication Electronics Officers and Chief Electoral Officers will be falling over themselves for developments on the sales; not to mention the countless number plate enthusiasts who would no doubt envy the owner of such distinguished marks.
As it stands, the bidding on CEO 1 is currently at £126,100 with 69 bids; CEO 2 considerably less at £7,900 and just 16 bids (and quite rightly so which fat cat wants to be number 2?).
But how far would a bidder go to secure CEO 1? After all, money might be no object for the jet set that this simple abbreviation describes.
With less than a week to go until the close of the auctions, it really is a demonstration of a plates value being determined by "whats it worth to the buyer?" and in this case, the buyers are some of the richest people in the country!
What remains to be seen is whether or not the final sale price of the plate will reach last years proportions, when the registration M1 sold for a staggering £331,000.
The seller of the plates is Derek Clements, 61, a retired bank manager from Barrow-in-Furness, Cumbria, who is removing them from the two classic E-Type Jaguars amongst his collection of classic cars. In previous lives, the plates have adorned car brands as glamorous as Ferrari and Aston Martin.
The number plates were, in fact, first registered in 1956 and are what is known in the trade as being "dateless" because they carry no year identifier and it would be necessary to consult a reference book to find out when they were originally issued. This only serves to increase the value and exclusivity of the plates, as they can be used on a vehicle of any age. The "C" part of the number has absolutely no relation to the fact that the plates were first registered in Cumbria. The "EO" parts of the number plate however relate to the town of registration, Barrow-in-Furness.
Eric Craggs, Director of National Numbers expects the bidding to go as high as £150,000. Would he be interested in buying CEO 1 for himself? Not at all, he believes the number plate would be far better off in the possession of a chief to a large multinational company.
And happily, Mr. Clements intends to use the money to "enjoy his retirement".
I think the stories of CEO 1 and CEO 2 are particularly interesting and shall be watching the bidding on eBay closely over the coming week, so watch this space for more news!
To enter a bid on CEO 1, you can view the plate on eBay, or for an alternative CEO plate, try National Number's number plate search. We could offer you the slightly risqué K155 CEO at £1299, or the more demure M155 CEO at £999.
Either way, youre likely to find your perfect reg, for a far more reasonable price!