The Stonegate Pub Company has launched a campaign to make late night taxi travel a safer experience.
Under the new initiative, people can feel much safer when getting into taxis and private hire vehicles just by using a new number plate checking system on their mobile phone.
By logging into the 'Am I Safe' service and entering the registration number of the car on their mobile phone, an instant response will state whether the car is a council registered taxi or private hire vehicle.
In addition to this, the Am I Safe check can provide a geographic footprint, allowing friends and family to know the passenger's location at the time.
The system was launched for a trial period in Bedfordshire and Hertfordshire on 8 August, with the initiative set for use nationwide in September.
Operations director for the Stonegate Pub Company, Rob Pitcher, is proud to be a part of the Am I Safe campaign.
"'Am I Safe?' is a unique new safety measure that will provide real and welcome reassurance to users," Mr Pitcher revealed.
"The safety and enjoyment of our customers at our late night bars is of upmost priority to us.
"We want to know that they can enjoy a great night in our bars and be sure of getting home safely.
"'Am I Safe?' is a great industry-leading solution and we are proud to be sponsors of it."
Founder of Am I Safe?, Anthony Price-Thompson, believes the technology can help to keep safer.
"Over the past 12 months, we have been working very closely with passengers, operators, Police forces and councils to understand the challenges they face in ensuring the safety of passengers and drivers of taxis and private hire vehicles alike," Mr Price-Thompson explained.
"I am delighted to say that we have built a web application that aims to meet those challenges and the clear demand from the public.
"We are delighted to welcome Stonegate Pub Company on board who share our vision for a safe night-time economy."
For a fantastic personalised registration, just contact the experts at National Numbers on 01642 363738.