A personalised number plate has been sold for £35m in a recent auction.
Local sources refer to the registration as a "fancy number plate", reading simply 333355.
It was one of 19 registration marks on offer in an auction announced by the Interior Ministry, eventually selling for 200 million riyals (approx £35m/48/$55m).
Bidding wars over car number plates and phone numbers are not uncommon in the Arab world. Earlier this year the phone number, 777 7777, attracted over 60 bidders in the United Arab Emirate before eventually selling for 7.9 million dirham (£1.4m/1.8m/$2.2m).