Why do prices vary on private number plates for sale?

Prices mainly come down to scarcity and demand - how rare the combination is, and how many people want something similar. Plates tend to cost more when they’re short and clean, easy to read, work for common initials/names, or don’t show a year identifier (dateless-style).

Some niche plates can also be expensive if they’re rare and strongly match a specific name, brand, or high-demand idea, which is why prices vary so much across personalised number plates.

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